NEW MEMBER PACKET

New Shelby Electric Cooperative members previously received a new member packet containing seven separate pieces. It was large, costly, and contained more information than was necessary. I used concise language, efficient design, and research to cut the packet down to one four-panel booklet, made from one sheet of paper, and two inserts.

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The main goals of this packet were to:

• Pare down the number of documents

• Reduce material and shipping costs

• Create a more aesthetically pleasing packet

• Effectively and efficiently communicate important information

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I was able to take full command on this project, making every decision from the size of paper to the wording used in each piece. I collaborated with the company’s lawyer, the head of member services, and various employees from the different areas described in the packet.

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Software used:

• Adobe Illustrator

• Adobe InDesign

• Adobe Photoshop