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STATE SPOTLIGHT PAGES

This project went hand-in-hand with the campus spotlight pages. I was tasked with creating a complimentary piece that showcased FOCUS’s efforts statewide rather than on individual campuses. The state spotlight pages would be used for the same reasons as the campus spotlight pages: raising money from large benefactors to facilitate the continuation of the nonprofit.

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The main goals of these state spotlight pages were to:

  • Maintain FOCUS branding

  • Demonstrate success of FOCUS statewide

  • Personalize each state spotlight, making them unique to the state and, consequently, the benefactor


Again, I was able to take full control of this project from the design choices to the photos used. This project challenged my design skills even more, as I was required to include an even larger amount of information:

  • List every campus, along with number of years FOCUS has been present on each campus

  • Students in bible studies on each campus

  • Number of weekly bible study groups on each campus

  • Students in discipleship on each campus

  • Number of missionaries in state

  • Total number of bible studies in state

  • Students in discipleship in state

  • Number of alumni

  • Attendees at SEEK in state

  • Students who went on mission trips in state


The team also asked me to make the design consistent with the Growth and Operations stewardship report, which would also be sent to benefactors. I did my best to align the state spotlights with the block and circle style used in the report. I was also given the chance to increase my proficiency with Adobe Illustrator, as I used the program to create icons from scratch. Again, I took pictures and quotes directly from team directors’ newsletters to make each spotlight unique.


This project also tested my ability to edit and adapt based on new information. It took four trial runs before every teammate was happy with the amount of information in the spotlight. As requests were made, I had to change and adapt the design to fit the new information.


Software used:

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Photoshop

State Spotlight Pages: Project
State Spotlight Pages: Pro Gallery
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