STATE SPOTLIGHT PAGES
This project went hand-in-hand with the campus spotlight pages. I was tasked with creating a complimentary piece that showcased FOCUS’s efforts statewide rather than on individual campuses. The state spotlight pages would be used for the same reasons as the campus spotlight pages: raising money from large benefactors to facilitate the continuation of the nonprofit.
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The main goals of these state spotlight pages were to:
Maintain FOCUS branding
Demonstrate success of FOCUS statewide
Personalize each state spotlight, making them unique to the state and, consequently, the benefactor
Again, I was able to take full control of this project from the design choices to the photos used. This project challenged my design skills even more, as I was required to include an even larger amount of information:
List every campus, along with number of years FOCUS has been present on each campus
Students in bible studies on each campus
Number of weekly bible study groups on each campus
Students in discipleship on each campus
Number of missionaries in state
Total number of bible studies in state
Students in discipleship in state
Number of alumni
Attendees at SEEK in state
Students who went on mission trips in state
The team also asked me to make the design consistent with the Growth and Operations stewardship report, which would also be sent to benefactors. I did my best to align the state spotlights with the block and circle style used in the report. I was also given the chance to increase my proficiency with Adobe Illustrator, as I used the program to create icons from scratch. Again, I took pictures and quotes directly from team directors’ newsletters to make each spotlight unique.
This project also tested my ability to edit and adapt based on new information. It took four trial runs before every teammate was happy with the amount of information in the spotlight. As requests were made, I had to change and adapt the design to fit the new information.
Software used:
Adobe Illustrator
Adobe InDesign
Adobe Photoshop